So my re-brand needed to have something that could hold its own out there in the streets but also be self explanatory and away from anything else that’s out there.
Then it came to me… why not use my head and make it bare that way no one can say its close to anything that’s out there cause it my head and its bare so it is actually a BARE…. FACE. So… here it is!
Then I needed re work the type. It needed to compliment my new street art look and feel.